Tag Archives: Vision 2030

The Fortune at the Bottom of the Pyramid in Nairobi – The Way to Vision 2030

CK PrahaladOn August 17th CK Prahalad was the guest of honour at the conference organized by KPMG training solutions, bringing the ideas of ‘The Fortune at the Bottom of the Pyramid’ to Kenya.

Long before the actual date, CKP’s picture had been cruising the city of Nairobi via the addposter on the busses, spreading the concept of BOP, which is still not a very wellknown three-letter-abbreviation around here. Although the price for attending this event made it very clear that only TOP were intended, about 300 participants showed up for this event. Of the guests, most were from Kenyan public sector and private companies, plus a few NGOs. I was, representing my current employer Grundfos LIFELINK, one of the only guests from foreign companies.

That, however did not in any way make the event less interesting. On the contrary! One of the key questions of the day was, how the BOP strategy can be applied in Kenya as a tool for development to meet the ambitious Kenyan Vision 2030. CK Prahald’s message was clear: Without an inclusive development strategy that will uplift the 65% of Kenya’s population living below the poverty line in rural areas and urban informal settlements, Kenya will see social conflict and uprising on a large scale like the tragic events of the post-election violence in 2008. You cannot build a prosperous future and a prosperous society without including and developing the resources of the poor majority of the population. Download CK Prahalad’s slides HERE.

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