Tag Archives: Tools

BoP-Protocol for co-creative innovation

The Base of the Pyramid Protocol is a project run by Cornell University with a continued investigation into methodologies for co-creating value with Multinational Companies and local communities. The Protocol is very hands on and describes a process of engagement from A to Z. Some business people or consultants in a hurry might find it a bit time consuming and too in depth – but this is arguably where you establish the deep insight and deep relations to ensure a sustainable business. This is how the team describe it themselves:

hands2The BoP Protocol™ is a pioneering business incubation process that enables multinational corporations (MNCs) to generate new business opportunities at the Base of the Pyramid. Based on a participatory philosophy, the BoP Protocol™ is a model for business co-creation that marries MNCs’ resources, technologies and best practices with those of the community. Continue reading

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50 Case-studies from UN

Creating Value for AllGrowing Inclusive Markets – 50 cases

The initiative from UN about Growing Inclusive Markets have launched a report with a strategic matrix of barriers and solutions for doing Base of the Pyramid Innovation. The matrix is based on the analysis of 50 cases from around the world. They are briefly mentioned in the report. If you go to the website, you can search among the cases based on different criteria such as region or business area, and you get a fuller description of the case. Good stuff for insight and inspiration!

Find it here: www.growinginclusivemarkets.org