Sitting in the restaurant in a fancy Delhi hotel enjoying the cosmopolitan life around me must be the best ambience for sparking my path as a blog poster. And actually this post was supposed to be published long time ago, but alash… time flies. So here we go.
I am very excited to embark on this new combined research and consultancy project about People Centred Innovation with Base of the Pyramid. For the next six months I will be exploring how we can create new products and business models to improve the life of the half of the world’s population who is getting by on less than 4 usd a day (in comparative purchasing power as if they were living in the US), and how we can put people first and include their needs and aspirations, and their knowledge and resources in this. The UN calls it Growing Inclusive Markets. Continue reading