Tag Archives: innovation

Base of the Pyramid – The Business of Development

Shakti Lady“The world of today has problems which cannot be solved by thinking the way we thought when we created them”

These words of wisdom from Einstein provide the outset for my article in the online magazine “International Development” where I introduce the concept of Base of the Pyramid to an audience primarily from the development sector, and explore the potential of a closer collaboration between business and development through the mindset and methodologies of innovation.

Download the article International Development 13 – Louise Koch, or read it online (p.23)  in International Development HERE:

CSR-driven Innovation and Base of the Pyramid

CSR-Driven Innovation

What happens when you link CSR in a company to the innovation process and core strategy of a company? Hopefully, new sustainable innovations and more growth to the company.

The Danish Centre for CSR (CenSa) at the Danish Commerce and Companies Agency (DCCA) is running the project on CSR-Driven Innovation in cooperation with the Nordic Innovation Centre and Nordic partners from different universities. The project aims at supporting the business potential among Nordic small and medium-sized enterprises by combining the fields of Corporate Social Responsibility (CSR), design, innovation and growth.

The outcome of the project so far has been a report with case-studies on a range of Nordic companies using CSR as a core strategy. The report outlines a framework for different typologies of CSR-driven companies, with different ways of combinging social impact and profit as either means or goal. This is how it looks:

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This framework is also useful when considering different strategies and visions for engaging in business with BoP. The report includes BoP as one of the ways to do CSR-driven innovation.

You can download the full report, plus a thorough literature review on CSR-driven innovation at the project site HERE