Tag Archives: global

Growing Inclusive Markets Strategy Matrix

Strategy MatrixThe UN Growing Inclusive Markets brings a strategic matrix for business trying to engage in BoP-projects or growing inclusive markets. The Matrix creates an overview of the most common constraints found in BoP-projects, and the most commonly used strategies to overcome these constraints. The matrix is of course rather general, but in this way it can provide an overview and a ‘map’ to navigate the field. However, you will need more specific methodologies also for how to actually engage in relations with local people, NGO’s, government, etc.

The report also has 50 examples of successful BoP-projects which you can read about in depth on the website also.

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50 Case-studies from UN

Creating Value for AllGrowing Inclusive Markets – 50 cases

The initiative from UN about Growing Inclusive Markets have launched a report with a strategic matrix of barriers and solutions for doing Base of the Pyramid Innovation. The matrix is based on the analysis of 50 cases from around the world. They are briefly mentioned in the report. If you go to the website, you can search among the cases based on different criteria such as region or business area, and you get a fuller description of the case. Good stuff for insight and inspiration!

Find it here: www.growinginclusivemarkets.org