Tag Archives: EPIC

Base of the Pyramid at EPIC Conference

At the EPIC conference (Ethnographic Practice in Industry) in Copenhagen, I was hosting an “Open House” event at our office space Republikken together with my former partner Rikke Ulk and her crew from antropologerne.com, and Sofie Widding from People and Product.

The guests were around 80 EPIC participants from all over the world, having an experience of Danish Hygge with candle lights on the table, and not least presentations of what’s cooking with Rikke, Sofie, Karen and I.

I had the opportunity to present my research and consultancy project about People Centred Innovation with Base of the Pyramid, which I am at present deeply involved with since I am sitting in my hotel in Delhi writing this blog-post. It felt good to ‘go public’ with our vision, and not least to hear the interested questions and comments from the audience. My favorite one was: “It is so good that you are bringing idealism and visions back into the practice of anthropology. That has been missing a bit in designresearch and user studies for som years…” Thank you! I appreciate that.

Louise Koch

Let me give the last words to Margaret Mead:

Never doubt that a small group of thoughtful
and committed citizens can change the world
– in fact, that’s all that ever has….