Tag Archives: csr

CSR-driven Innovation and Base of the Pyramid

CSR-Driven Innovation

What happens when you link CSR in a company to the innovation process and core strategy of a company? Hopefully, new sustainable innovations and more growth to the company.

The Danish Centre for CSR (CenSa) at the Danish Commerce and Companies Agency (DCCA) is running the project on CSR-Driven Innovation in cooperation with the Nordic Innovation Centre and Nordic partners from different universities. The project aims at supporting the business potential among Nordic small and medium-sized enterprises by combining the fields of Corporate Social Responsibility (CSR), design, innovation and growth.

The outcome of the project so far has been a report with case-studies on a range of Nordic companies using CSR as a core strategy. The report outlines a framework for different typologies of CSR-driven companies, with different ways of combinging social impact and profit as either means or goal. This is how it looks:

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This framework is also useful when considering different strategies and visions for engaging in business with BoP. The report includes BoP as one of the ways to do CSR-driven innovation.

You can download the full report, plus a thorough literature review on CSR-driven innovation at the project site HERE

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