Tag Archives: BoP

The Fortune at the Bottom of the Pyramid in Nairobi – The Way to Vision 2030

CK PrahaladOn August 17th CK Prahalad was the guest of honour at the conference organized by KPMG training solutions, bringing the ideas of ‘The Fortune at the Bottom of the Pyramid’ to Kenya.

Long before the actual date, CKP’s picture had been cruising the city of Nairobi via the addposter on the busses, spreading the concept of BOP, which is still not a very wellknown three-letter-abbreviation around here. Although the price for attending this event made it very clear that only TOP were intended, about 300 participants showed up for this event. Of the guests, most were from Kenyan public sector and private companies, plus a few NGOs. I was, representing my current employer Grundfos LIFELINK, one of the only guests from foreign companies.

That, however did not in any way make the event less interesting. On the contrary! One of the key questions of the day was, how the BOP strategy can be applied in Kenya as a tool for development to meet the ambitious Kenyan Vision 2030. CK Prahald’s message was clear: Without an inclusive development strategy that will uplift the 65% of Kenya’s population living below the poverty line in rural areas and urban informal settlements, Kenya will see social conflict and uprising on a large scale like the tragic events of the post-election violence in 2008. You cannot build a prosperous future and a prosperous society without including and developing the resources of the poor majority of the population. Download CK Prahalad’s slides HERE.

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INVITATION: Workshop on Climate Challenges and Base of the Pyramid

The Great Convergence

INVITATION:

Practitioner workshop on BOP and climate challenges at the Joint Actions on Climate Change Conference in Aalborg, Denmark, on June 10 2009.

Driving forward The Great Convergence between Green Technology and Base of the Pyramid

For the full program and further details, please download the invitation here: BOP WORKSHOP AT JAOCC – JUNE 10 2009

PLEASE NOTE: REGISTRATION DEADLINE EXTENDED FOR JUNE 1ST! COME JOIN US!

Introduction: Setting the Scene for Green Tech and BOP

•    4 billion people at the base of the economic pyramid need basic products and services to escape poverty and build sustainable lives in a reality where the global climate changes is a constant challenge
•    A range of sustainable technological solutions already exists, but they seldom reach the needs and markets in the developing countries

Based on this apparent paradox we invite representatives from private and public sector, NGO’s, and academia to explore the potential of business and cross-sector collaboration to bring innovative and environmentally sustainable solutions to developing countries.

The workshop will build on the work and recommendations from the summit of Cornell Global Forum on Sustainable Enterprise in New York in early June 2009, where 100 international leaders and change agents across sectors meet for 3 days to develop solutions and drive forward The Great Convergence between the fields of green technology and Base of the Pyramid (BOP) strategies for doing business in developing countries (www.cornellglobalforum.org).

As part of the Joint Actions on Climate Change June 10th 2009, Aalborg University (www.jaocc.net) we will take these insights and recommendations further and explore barriers and opportunities to develop and implement business-based solutions for climate challenges in developing countries.

The program includes a cross-sector panel debate on the recommendations from Cornell Global Forum, and workshops on BOP Business models, BOP cross-sector partnerships, and people centred innovation with BOP.

Note that deadline for registration is coming up soon – the 29th of May. We hope to see you there!

The workshop is co-hosted by BOP Learning Lab at Confederation of Danish Industries, access2innovation, and BOP Innovation.

Base of the Pyramid – The Business of Development

Shakti Lady“The world of today has problems which cannot be solved by thinking the way we thought when we created them”

These words of wisdom from Einstein provide the outset for my article in the online magazine “International Development” where I introduce the concept of Base of the Pyramid to an audience primarily from the development sector, and explore the potential of a closer collaboration between business and development through the mindset and methodologies of innovation.

Download the article International Development 13 – Louise Koch, or read it online (p.23)  in International Development HERE:

Base of the Pyramid and Climate Change

Joint Actions on Climate Change

Reserve the dates of 8-10 of June 2009 to participate in the Joint Actions on Climate Change Conference in the city of Aalborg in Denmark.

The conference is a joint endeavour bringing together five conferences in the field: European Roundtable for Sustainable Consumption and Production, The Greening of Industry Network; SCORE!; Nordic Life Cycle Association, and Euro Sustainability. After 15 years of separate growth, it is now time to join forces to bring action and consensus on solutions.

Together with PhD student Jacob Ravn from Aalborg University, I am organizing a research workshop as well as a seminar for practitioners from different sectors to explore:

The potential and pitfalls of the Base of the Pyramid Strategy to bring innovative and environmentally sustainable solutions to developing countries. Continue reading

BoP-Protocol for co-creative innovation

The Base of the Pyramid Protocol is a project run by Cornell University with a continued investigation into methodologies for co-creating value with Multinational Companies and local communities. The Protocol is very hands on and describes a process of engagement from A to Z. Some business people or consultants in a hurry might find it a bit time consuming and too in depth – but this is arguably where you establish the deep insight and deep relations to ensure a sustainable business. This is how the team describe it themselves:

hands2The BoP Protocol™ is a pioneering business incubation process that enables multinational corporations (MNCs) to generate new business opportunities at the Base of the Pyramid. Based on a participatory philosophy, the BoP Protocol™ is a model for business co-creation that marries MNCs’ resources, technologies and best practices with those of the community. Continue reading

50 Case-studies from UN

Creating Value for AllGrowing Inclusive Markets – 50 cases

The initiative from UN about Growing Inclusive Markets have launched a report with a strategic matrix of barriers and solutions for doing Base of the Pyramid Innovation. The matrix is based on the analysis of 50 cases from around the world. They are briefly mentioned in the report. If you go to the website, you can search among the cases based on different criteria such as region or business area, and you get a fuller description of the case. Good stuff for insight and inspiration!

Find it here: www.growinginclusivemarkets.org

What is Base of the Pyramid

Since the turn of the century there has been an increased focus on the role and the opportunities of the private sector in creating not only economical but also social and environmental development in developing countries. Simultaneously, within business and amongst consumers, there is a growing focus on the social responsibility and ethics of business. It seems, that the business of business is not only business anymore.

The concept of “Base of the Pyramid” (BoP) was coined by  professor C.K. Prahalad with the book “The Fortune at the Bottom of the Pyramid” in 2002. Another important figure in this field is Stuart Hart from Cornell University, who has been a co-thinker together with Prahalad, and amongst other publications wrote “Capitalism at the Crossroads”, where he draws a strategic framework for business go “go beyond green” and engage directly in corporate social innovation to do good and do well.

The basic idea for the cross-over between business and development is, that business can provide products and services that are very much needed among poor people in both urban and rural areas, and that this should be done by building business models that includes the people not only as consumers, but also as producers and employees, thereby giving them the income to buy the products and services they need, and to create a life of well being. Companies can in this way create new markets and at the same time alleviate poverty and other pressing problems. This is what the United Nations has termed development through creating inclusive markets.