Growing Inclusive Markets – 50 cases
The initiative from UN about Growing Inclusive Markets have launched a report with a strategic matrix of barriers and solutions for doing Base of the Pyramid Innovation. The matrix is bases on the analysis of 50 cases from around the world. They are briefly mentioned in the report. If you go to the website, you can search among the cases based on different criteria such as region or business area, and you get a fuller description of the case. Good stuff for insight and inspiration!
Find it here: www.growinginclusivemarkets.org