Base of the Pyramid – The Business of Development

Shakti Lady“The world of today has problems which cannot be solved by thinking the way we thought when we created them”

These words of wisdom from Einstein provide the outset for my article in the online magazine “International Development” where I introduce the concept of Base of the Pyramid to an audience primarily from the development sector, and explore the potential of a closer collaboration between business and development through the mindset and methodologies of innovation.

Download the article International Development 13 – Louise Koch, or read it online (p.23)  in International Development HERE:

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